EXECUTIVE EXPERIENCE
Marketing Head – India & Southeast Asia | MuscleTech (2022 – Present)
Lead the strategic marketing agenda for India and Southeast Asia, driving brand growth, commercial performance, and digital transformation across D2C, e-commerce, retail, and CRM channels. Spearheaded the launch and rapid scale-up of MuscleTech’s direct-to-consumer business, while leading technology modernization, data-driven marketing, and customer experience initiatives that accelerated business growth and strengthened market leadership.
Brand Lead – India | Myprotein (2019 – 2022)
Led the market entry and brand-building strategy for Myprotein in India, developing and executing the Go-to-Market roadmap across digital, partnerships, and omnichannel marketing. Partnered closely with global leadership in the UK to shape regional growth strategies, localize brand communications, and build a high-impact ecosystem of influencers, strategic partnerships, and consumer engagement programs.
Strategic Account Director | Brand USA (2018)
Directed strategic initiatives to strengthen tourism and trade relations between the United States and India, collaborating with government bodies, tourism boards, airlines, and industry stakeholders. Led large-scale market development programs, executive engagements, and national roadshows that enhanced destination awareness, expanded industry partnerships, and supported long-term bilateral tourism growth.
General Manager – Strategic Alliances & Marketing | TUI India (2010 – 2017)
Established and scaled TUI India’s Strategic Alliances business, creating new revenue streams through high-value partnerships and expanding the company’s footprint across North and West India. Defined the strategic direction for integrated marketing across retail, digital, offline, and social channels while leading the successful launch of TUI’s premium Experiences portfolio, positioning the brand as a leader in luxury, experiential, and niche travel.
PRIOR ADVERTISING EXPERIENCE
Account Director – Advertising | Lowe Worldwide | 2010
Brands handled – Woodland (Performance and Lifestyle Clothing), Maruti Suzuki
Account Director – Advertising | Mudra Communication | 2009 – 2010
Brands handled – Dabur (Indian Consumer Goods Company)
Account Supervisor – Advertising | Mccann Erickson World Group, India | 2005 – 2009
Brands handled – Nescafe Classic (Nestle)
Process Developer – Transaction Processing | GE Capital Fleet Services, UK | 2001 – 2005
CERTIFICATIONS
Post Graduate Diploma (Digital Marketing) | Great Lakes University | 2022
Associate Professor | IILM Institute – Taught modules on E-Commerce & Digital Marketing | 2017 (Guest Lecturer)
Project Management Professional (PMP) Certification | Indian Institute of Technology Delhi (IIT Delhi) | 2013
Master of Arts in Human Rights | Pondicherry University | 2002
German Language | Beginner Level
Renuka Dogra 