Hey there! I am a commercial marketing leader, traveler, and artist who believes the best brands are built by understanding people. That curiosity — about why people choose one brand over another — has shaped a 20-year career spanning advertising, travel, and now sports nutrition and healthcare. Today, I lead marketing for MuscleTech across India and Southeast Asia, but at heart I’m still driven by the same question: how do you create brands that people genuinely connect with? The answer I keep coming back to — solve the real need, while creating an emotional connection.
I thrive where strategy meets creativity and data informs bold ideas. Every market has a story, every culture a unique perspective, and every consumer interaction a chance to learn — a curiosity that has shaped not just my approach to marketing, but taken me to new countries, cultures, and collaborations throughout my career.
CORE LEADERSHIP STRENGTHS
Regional Marketing Leadership — leading multi-country initiatives across India, Southeast Asia, and North America, adapting global strategy to local consumer insight while protecting brand consistency
Go-to-Market Strategy — driving product launches and commercial plans by aligning consumer insight, channel strategy, pricing, and cross-functional execution
Marketing Innovation — championing new technologies, digital platforms, and AI-enabled marketing solutions to improve engagement and effectiveness
Data-Driven Decision Making — using marketing analytics and commercial performance metrics to optimize investment and maximize ROI
Digital Commerce & Customer Growth — accelerating D2C and e-commerce performance through acquisition, retention, lifecycle marketing, and conversion optimization
Cross-Functional Leadership — partnering with global, regional, and local stakeholders across sales, product, finance, operations, and agency partners to deliver business outcomes
SKILLS
Regional Marketing Leadership
Lead multi-country marketing initiatives across India, Southeast Asia, US & Canada adapting global strategies to local consumer insights while maintaining brand consistency.
Go-to-Market Strategy
Drive successful product launches and commercial marketing plans by aligning consumer insights, channel strategy, pricing, and cross-functional execution.
Marketing Innovation
Champion new technologies, digital platforms, AI-enabled marketing solutions, and automation to improve customer engagement and marketing effectiveness.
Data-Driven Decision Making
Leverage marketing analytics, consumer insights, and commercial performance metrics to optimize investments, improve customer acquisition, and maximize ROI.
Digital Commerce & Customer Growth
Accelerate D2C and ecommerce performance through customer acquisition, retention, lifecycle marketing, conversion optimization, and digital experience enhancements.
Cross-Functional Leadership
Collaborate effectively with global, regional, and local stakeholders across sales, product, finance, operations, and agency partners to deliver business outcomes.
AWARDS & ACHIEVEMENTS
Exemplary performance certificate by TGTMC (2023)
Annual award for exemplary performance (2013-14), TUI India
Annual award for Tourism Board contributions and scope of work (2015), at TUI India
Represented TUI in Crete (Greece, 2014) and Mountain Symposium conference (Austria, 2016)
Sponsorship to run the Relay Race in Vienna City Marathon (2015)
Renuka Dogra 